Real World is a circular design project - intent on exploring how everyday objects can be designed to be not just “less bad” but also “more good” for people and the planet.


We are guided by the three principles of the circular economy, as defined by the Ellen Macarthur Foundation:


  • Design out waste and pollution
  • Keep products and materials in use
  • Regenerate natural systems


Real World [formerly known as Spirit Natural Clothing] has so far developed hemp/organic cotton fibre jeans & tee shirts, and is in the process of designing a new 100% compostable tee shirt using circular design principles.


Learn more about how we get started creating our first products in 2018: